Creating a Go-To-Market Strategy
What you need in your strategy for bringing your product or service to market and producing revenue.
Join us for a webinar on October 20 10:00 am MST to learn how we can help you strengthen your business with your own go-to-market strategy.
Why do you need a NEW Go To Market Strategy?
The hard truth is that the majority of go-to-market (GTM) launches fail - with failure rates ranging from 80-50% (depending on the study and definition of success), we have to ask ourselves WHY when we're shooting for success.
Research points to "lack of" causes, such as:
- Lack of Planning
- Lack of Customer Understanding
- Lack of Product Market Fit
- Lack of Value Proposition
- Lack of Positioning and Differentiation
- Lack of Commitment
While we agree with all these "lack of" causes, there is an important facet missing from the list above - Lack of Understanding. This lack of understanding can mean missing the fundamental foundations required for a successful GTM. That's where we can help. Tune in to our webinar with Roadmap President Steve Whittington who will discuss the process to creating a successful strategy.
About Your Presenter
Steve Whittington
Roadmap Agency President, B.Comm Hons.; PMP; CSP; CCXP; CMS
With over 25 years of executive experience, and extensive board work across retail, manufacturing, startups, and agriculture sectors, Steve brings a broad base of business experience to the full revenue operations cycle.
He has been involved with multiple start ups as an owner or investor helping craft their Go-to-Market strategies and in his corporate career executed multiple product launches annually driving the marketing and sales functions.
He has also led the implementation of tech stacks and CRMs over the past decade with teams as small as one to over 100 salespeople which are critical for creating alignment and traction with metrics that matter for GTM’s
With certifications in Project Management, Sales, Marketing and Customer Experience gathered over his career, Steve is well suited to discuss what you need to create your Go-to-Market Strategy.
Connect with Steve on LinkedIn
Ready to rev up your GTM?
Want to learn how we can help you strengthen your business through Go to Market Strategy? Learn the foundation and process of a GTM Strategy and how a successful GTM motion should be repeatable, adaptable, and efficient.
About Roadmap
Driving your go-to-market strategy
Optimize with an all-encompassing strategy that incorporates branding, sales, marketing, and customer experience, backed by technology to grow and thrive.
Our partners come from a wide background of experience. Start-up founder, international creative director, in-house marketers and agency marketers alike, executive suite members, and that’s just a few of the many positions they’ve held.
Over the past 20 years, they’ve worked with all levels of businesses across sectors from manufacturing, and agriculture to national retail businesses and home builders.
Through all our experience, we believe that the small to medium enterprise sector is often overlooked and underserved. We’ve been in those organizations. We know the value they provide to our economy, their team, and the industries they serve. We wanted to support their growth by providing them with the tools they need for success: branding, marketing, sales, and customer experience services, supported by scalable technology from a trusted advisor.
A complete Roadmap for their business.
Our case studies on Go-To-Market strategy
We love helping businesses solve all kinds of complex challenges to find impactful results—no matter what needs to be done. But don't take our word for it, explore the results for yourself.
Roket Gear
Roket Gear was a first to market product that required a complete strategy to reach three distinct sales channels. This in-depth case study covers the various solutions we provided to set them up right and drive results.
s01ve Cyber Security
Learn more about our approach to developing a new Go-To-Market strategy for this team of cybersecurity professionals that has included a freshly designed and developed website with custom spot illustrations, new stationery, and social media presence and digital marketing strategy.
CLS Landscape
Explore how this landscaping business expanded its market reach and strengthened existing audience relationships through research, clear brand messaging, updated visuals, and strategic marketing.
"We have weekly meetings that keep everything on track and things get done in a timely manner, which was something we were lacking before working with Shannon and her great team. We have been thrilled with our results and feel we have received exceptional value."
Build the fundamental foundations for a successful GTM
In this webinar, we will walk you through the foundation and process of a GTM Strategy and how a successful GTM motion should be repeatable, adaptable, and efficient.
FREE access to our previous webinar
Check out our free previous webinar on Customer Relationship Management software – or CRM for short.
Your relationships with your customers are the most important part of your business. Are you doing everything that you can to nurture those relationships? They say you can’t manage what you can’t measure, so how do you measure a customer relationship? That’s where Customer Relationship Management software – or a CRM – comes in. It’s a system that stores, tracks and manages all the interactions and communication your employees have with customers (and potential customers), such as phone calls, web visits, email opens and more.
Why you need Customer Relationship Management software